Liftingfaces
The Direction and Design of Ryan Dunn
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Cheerios

Cheerios

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About this project:

This campaign started with a long-shot spec spot (inspired by Bambi) about two Cheeri-O’s who fall in love, and evolved into an ongoing campaign full of pratfalls, chest bumps, catapults, high dives and other anthropomorphic hijinks. My vision for this campaign was to obey the rules of physics as much as possible, and use the shape of the O’s in different ways, depending on the context, to best achieve a visual gag. I’m proud of the results, and thankful to an extensive cast of characters who helped bring these vignettes to life. I won’t mention names, except for Tony Tabtong, AKA The Franchise.

Production Company: CHRLX