Nike Sportswear, For the Cools

Nike has finally found a name for their product not directly targeted for on-the-field activity. But Nike Sportswear is something more, it rises above the Nike Town, Sportsmart classification, and is the limited, higher end niche they’ve carved from their established stock-and-trade. Whether reissues or new releases, the collection is looking pretty sharp.

And if you’re interested in spending over $200 for your hoodie, I highly recommend finding the Loopwheeler collection of tops. There’s a nice video giving you a glimpse into the Loopwheeler Factory, further proof that you still need thread and a loom to make a sweatshirt.


One Response to “Nike Sportswear, For the Cools”
Alex Says:

awesome, the jacket I wanted the most is only for olympians :(

August 26th, 2008 at 8:54 am

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